If you go viral on the Internet for a meme, make use of the situation as Bernie Sanders did. The 79-year-old US senator from Vermont, Bernie Sanders became a viral meme on 20th January during Joe Biden’s presidential inauguration.
The internet made Sanders a viral meme after he was seen wearing some cute mittens, a practical winter coat, and a mask with a somewhat disinterested expression. People on the Internet had their fun photoshopping him into various pictures and hilarious locations.
Raised $1.8M for Charity!
What’s amazing about the situation, is that Sanders has managed to raise almost $2 million for charity in the past five days by selling merchandise featuring him wearing his knit mittens and olive jacket, sitting with his arms and legs crossed. All the merchandise featuring the image is currently sold out on Sanders’s website.
Sanders put the first of the so-called “Chairman Sanders” merchandise, including T-shirts, sweatshirts, and stickers, on his website Thursday night and the first run sold out in less than 30 minutes, he said. More merchandise was added over the weekend and sold out by Monday morning, he said.
“But even this amount of money is no substitute for action by Congress”
“Jane and I were amazed by all the creativity shown by so many people over the last week, and we’re glad we can use my internet fame to help Vermonters in need,” Sanders said in a statement. “But even this amount of money is no substitute for action by Congress, and I will be doing everything I can in Washington to make sure working people in Vermont and across the country get the relief they need in the middle of the worst crisis we’ve faced since the Great Depression,” he said.
Bernie’s mittens were knit by Jen Ellis, a Vermont elementary school teacher who has a side business making mittens out of recycled wool. Ellis said she made three more pairs of mittens and donated them for fundraising to Passion 4 Paws Vermont, Outright Vermont, and would be auctioning off a pair on eBay for her daughter’s college fund.
Other charities made
Sander’s attire has also sparked creativity in other creators. A crocheted doll of Sanders in his garb was created by Tobey King in Texas, and it was sold online for $20K; the amount also being donated to charity. Even Burton Snowboards donated 50 jackets to the Burlington Department for Children and Families in Sanders’ name, his office said. Getty Images confirmed that it will donate its proceeds as part of the licensing agreement to put the photo on the merchandise to Meals on Wheels of America.
Bernie Sanders sure knew how to help others through his internet fame, and has inspired others to do the same.
Also Read: All Viral memes of 2020