BTS : How the ‘Princes of the Global Music Industry’ and their fanbase ‘A.R.M.Y’ have taken over the world

BTS : How the 'Princes of the Global Music Industry' and their fanbase 'A.R.M.Y' have taken over the world

BTS: The South Korean 7-member band, BTS (Bulletproof Boy Scouts) has been breaking boundaries across music, culture, and fashion, among other things, ever since their debut in 2013 under BigHit Entertainment despite coming from ordinary backgrounds and facing continuous hardship.

If you’re a BTS Army then this article is for you. Do give a read to it.


BTS has grown to become multimillion-selling, stadium-filling superstars, many have tried to find the perfect ‘formula’ to make another successful act like BTS but no one has ever found a  singular answer as to how and why exactly a non-English language pop group managed to break down every door in order to get into the upper echelons of the western record industry

BTS, in the middle of the shoot for their recent album, ‘BE’.

BTS, to put simply, is good at everything they set out to do. Live singing? Check. Several-hour long complex choreographies? You got it! Songwriting, directing, acting, doing charity work, influencing people and the list just keeps ongoing.

BTS Band
BTS gang in a single frame

And it is not just their talents and humbling personalities, along with good music and amazing thoughtful messages that have contributed to the group’s meteoric rise. Of course, their performances of songs such as Black Swan, Dionysus, and Dynamite have reeled in millions of people into the fandom but as BTS themselves often say, it is their fanbase, A.R.M.Y (an acronym for ‘Adorable Representative M.C. for Youth) consisting of over 100 million fans from all over the world, that had made the boyband untouchable.

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BTS released their music video ‘Dynamite’ back in August and it has been breaking records ever since. The English song brought in a huge wave of new fans and helped them get the long-overdue recognition BTS deserves. 

Having taken the music industry by a storm, and gained the support of ARMY, BTS is impossible to beat and even harder to forget. Like the Beatles and other previous popular acts before them, BTS serves up a ‘mania-inducing mix of heartthrob good looks, catchy choruses and a fresh sense of humor’. They also have music in almost every genre, alongside mesmerizing performances and several successful campaigns.

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BTS’s influence started to grow in the second half of 2016, after the release of their iconic album, WINGS, and hasn’t stopped since. In fact, BTS’s popularity has grown threefold since they released their newest album BE, last Friday. The group is known for the storylines that stretch across several albums that are set in an alternative universe (BU) and the theories that have been uncovered from their music videos and ‘album notes’. This was quite new and BTS succeeded in intriguing fans, as well as locals, all across the globe with the dark, yet deep storylines that were hidden in their albums.

International organizations such as the UNICEF began to take notice of BTS’s influence over people as well. in 2018, on the sidelines of the United Nations General Assembly, BTS traded their stage costumes for formal wear to address a UN session titled ‘Youth 2030” to launch Generation Unlimited, an initiative by UNICEF.

Their work and influence have been acknowledged by the president of South Korea, Moon Jae-in, as BTS has repeatedly generated about 4.65 billion for the country’s economy each year.

BTS themselves have launched well-known campaigns such as the Love Yourself Campaign that helped millions of people. The group Is also known for their endless charity work as a percentage of their previous tours was continuously donated to Yemen, and especially, their huge donation for the Black Lives Matter movement. Shockingly, ARMYs also matched BTS’s one-million-dollar donation with another million dollars. ARMYs also organized several charities for the Assam Floods, Palestine Aid, the floods in the Philippines, etc.

BTS is known for challenging societal norms and standing up for various issues. Earlier this year, the band showed their support for the Black Lives Matter movement through a tweet and even donated a million dollars to the cause. 

ARMYs are organized chaos. It is often joked that they could easily run a country as the fanbase, mostly active on Twitter, has created their own tutoring society, funding organization, BTS theories society, voting and translation organization, ARMY research and press organization and so much more. Western artists have even openly joked about being jealous of BTS’s fanbase for constantly securing for them every award, every YouTube and social media record, etc.


BTS is a group of firsts. Among the hundreds of records they keep breaking, BTS is the first Asian act to surpass 5 billion streams on Spotify, and Time named them as one of Time 100’s most influential people in 2019. The first Korean boyband to reach one billion views on YouTube, to break YouTube records for every comeback, having gotten the highest number of views in 24 hours this time (101 million views in 24 h).

In February 2019, BTS attended the 61st Grammy Awards as the award presenters and then shared a stage on the next one. They’ve been put on the cover of some really known magazines, reached #1 on charts of several countries including both the UK and Australia.

BTS even secured the first position on the Billboard Hot 100 chart with their hit Dynamite, which continued to stay stable on all the charts for over three months. BTS has broken records held by the Beatles as well. up until now, the boys have more than a hundred awards.


Their first-ever English MV ‘Dynamite’ broke the record for ‘Most Viewed Video in 24h’ and continued to break several other records in the following week. Dynamite also debuted on #1 on the Billboard Hot 100 chart, a massive feat for BTS. 

Every time we believe BTS has reached their peak, they surprise everyone by going a few steps further. And now the band has turned into a household name and is going where but up, it seems as though BTS is here to stay.

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26 thoughts on “BTS : How the ‘Princes of the Global Music Industry’ and their fanbase ‘A.R.M.Y’ have taken over the world”

  1. This is so well written! One of the best articles 💜 reading this makes me so proud of bts and being an army ,well done !

  2. AMAZING article. Well written and helps newcomers and ARMY refresh on BTS’s earned achievements. Their affects are nothing to be forgotten. PROUD👏

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