The BTS Meal: McDonald’s has announced a new BTS meal, in collaboration with the seven-member K-Pop band. K-Pop sensation BTS is a well-known name in the music industry today. The 7-member band has a raging fan following across the globe. Their latest superhit track includes ‘Dynamite’, which shattered a number of records within a day of its release in 2020. And now, they are planning to launch a brand new meal to take their stardom to the next level. Fast-food giant McDonald’s took everyone by surprise by announcing a collaboration with the Korean stars. The ‘BTS meal’ was announced by the burger joint on Twitter, and fans could not keep calm.
What will the BTS meal include?
McDonald’s Corp. took to Twitter on Monday morning to announce the upcoming BTS meal, a menu collaboration with the Grammy-nominated boy band. The meal will include a 10-piece chicken McNuggets, Sweet Chili and Cajun dipping sauces, which are inspired by the McDonald’s menu in South Korea, a medium-sized Coca-Cola and medium-sized French fries.
The BTS meal will launch on May 26 in the U.S., Canada, parts of the Caribbean, and other countries around the world. The meal will roll out in other parts of the globe through the rest of May and June, ultimately available in 50 countries. This is the first McDonald’s celebrity meal that will be available globally.
McDonald’s has previously had successful collaborations with musical acts including Travis Scott and J Balvin, part of the company’s new Famous Orders program. The Travis Scott collaboration was credited with a September 2020 sales bump. Together, McDonald’s says the meals drove sales in the second half of the year. Moreover, these meals attract younger customers and McDonald’s app users who receive discounts for ordering digitally.
BTS has 34.5 million followers on Twitter, 40 million Instagram followers and 31.8 million followers on TikTok. The K-pop band was top-selling act of 2020, according to BBC News.
BTS meal in India?
The tweets went viral within a couple of hours of being shared, sending ardent fans of BTS into a spate of excitement. The BTS meal will be available in up to 40 countries all over the world, starting with the first release in the United States on 26th May. In India, the BTS meal will be available in Delhi on 1st June and in Mumbai on 4th June. In the official announcement video, McDonald’s arranged its fries to represent each member of the BTS band.
The McDonald’s US account has been having fun interacting with fans and verified accounts, but it hasn’t let any surprises slip (yet). That said, what kind of BTS collab would this be without a spoiler king?
McDonald’s Canada deleted the tweet because they had said too much too soon. Perhaps, it was to avoid giving ARMY false hope. Either way, we’ll find out soon enough! The BTS Meal will be available to order on May 26. BTS fans, also known as the ‘BTS Army’, were thrilled to know about the new collaboration between BTS and McDonald’s. They eagerly awaited when the BTS meal would hit their home country, making several tweets and memes in anticipation. Some also wondered if McDonald’s would run out of stock after they launched the meal.
FAN REACTION TO BTS MEAL
The fast-food chain’s team up with BTS marks the first time that a celebrity’s favourite order is featured in more than one market. This collaboration has fans going crazy so here’s a compilation of the best reactions we saw.