BTS has made their first major comeback since the release of BE, with their new single, Butter. Butter is BTS’ second English track, single after the pop-disco smash hit, Dynamite which now stands at more than one billion views on Youtube.
Butter premiered at 9:30 am IST and has already clocked 58 million views since its release, with the first 13 minutes clocking a staggering 10 million views! With this, BTS breaks the record for the biggest music video premiere on YouTube and as RM says in Butter, ‘Got ARMY right behind us’, the fandom stands strong and in full force as they aim to break Dynamite‘s 24-hour record with Butter. Dynamite clocked 101.1 million views in 24 hours, and with Butter, ARMY plan to double the views in record time.
ARMY have taken over Twitter with ‘HIS HAIR’, ‘GOT ARMY’, ‘BTS vs BTS’, ‘What Yoongi’ and ‘BTS Butter’ trending at the top. BTS will take centre stage at the 2021 Billboard Music Awards on May 23rd at 5.30 AM IST.
WATCH THE MUSIC VIDEO FOR ‘BUTTER’ BELOW:
One Twitter user wrote, “can we all agree that BUTTER = SONG OF THE YEAR.” Another user wrote, “I was going through a difficult time, but today when I heard the song Butter. I felt happy and smiled really when I saw your faces and felt happy, thank you guys, you are always in my heart and beside me.”
In an interview with Rolling Stone, Butter was called “a pure, swaggering dance-pop celebration in the retro vein of Bruno Mars, with layers of Jam and Lewis-style synths.” The group’s leader RM said it was “very energetic and very summery,” with a “dynamic performance.”
BTS released Dynamite as a single, followed by their eighth studio album BE in 2020. The album had impressions of loneliness and tragedy induced by the pandemic but also carried an optimistic tone with tracks like “Life Goes On.”
For Dynamite, BTS received its first Grammy nomination in the Best Pop Duo/Group Performance category. The band lost out on the award but their virtual performance at the ceremony was highly praised.
BTS is a seven-member South Korean band that includes RM, Jin, Suga, J-Hope, Jimin, V and Jungkook.
BTS’s “Break The Silence: The Movie” Wins Best Music Documentary At 2021 MTV Movie & TV Awards
The annual MTV Movie & TV Awards, titled “MTV Movie & TV Awards: Unscripted” this year, was held on May 17 (local time). At the event, BTS’s documentary “Break the Silence: The Movie” was announced as the winner of the Best Music Documentary award, a socially-voted category.
“Break the Silence: The Movie” is a documentary film that went behind the scenes of BTS’s “Love Yourself: Speak Yourself” stadium tour.
Other nominees in the category were “Ariana Grande: Excuse Me, I Love You,” “Biggie: I Got a Story to Tell,” “Billie Eilish: The World’s a Little Blurry,” “Demi Lovato: Dancing with the Devil,” “Shawn Mendes: In Wonder,” “Taylor Swift: Miss Americana,” “The Bee Gees: How Can You Mend a Broken Heart,” “The New York Times Presents: Framing Britney Spears,” and “Tina.”
In an acceptance video, RM said on behalf of BTS, “Thank you MTV for the Best Music Documentary award. BTS world tour ‘Love Yourself: Speak Yourself’ was an unforgettable experience for us and ARMY as well. We’re really glad that these records were appreciated by so many.” The group exclaimed together, “Thank you MTV and ARMY!”
BTS Announced As Global Ambassadors For Louis Vuitton
Worldwide sensation BTS has now become the global ambassadors for luxury brand Louis Vuitton. After various collaborations and projects with renowned brands from all over the world the 7 member kpop boyband has now partnered with LV. The septet was seen dressed in Louis Vuitton’s Fall 2021 men’s collection to this year’s Grammy Awards red carpet from Korea (they were nominated for Best Pop Duo/Group Performance).
The luxury brand announced the news on April 23, explaining, “Louis Vuitton looks forward to a new journey with BTS, who is recognized worldwide with various Billboard and Guinness World Records.”
Virgil Abloh, artistic director of Louis Vuitton’s menswear collection, commented, “We welcome BTS who has joined Louis Vuitton as ambassadors. We really look forward to collaborating with BTS, starting a new chapter for Louis Vuitton through the fusion of luxury and contemporary culture. We want to reveal our exciting projects as soon as possible.”
BTS added, “Becoming global ambassadors of Louis Vuitton is a meaningful moment for BTS, and we look forward to our projects with Virgil Abloh.”