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Demi Lovato Calls Out LA Yoghurt Shop, ‘The Bigg Chill’ For Promoting Problematic Diet Culture. Here’s What The Bigg Chill Said In Response

Demi Lovato, The Bigg Chill

Pop star Demi Lovato recently took to her social media to call out ‘The Bigg Chill’, a yogurt shop in LA, for promoting sugar-free cookies and other diet foods.

She took to her Instagram account to speak about her terrible experience with the yogurt shop. Demi spoke about an incident that happened with her over the weekend, the 28-year-old musician called out the shop after she felt they were pushing a “diet” menu, which featured sugar-free cookies, and she saw them as helping to promote problematic diet culture.

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Demi Lovato calls out “The Bigg Chill”

“Finding it extremely hard to order froyo from [The Bigg Chill] when you have to walk past tons of sugar-free cookies/other diet foods before you get to the counter,” Demi wrote on her Instagram Stories. “Do better please.”

Demi used the hashtag #DietCultureVultures to start a movement to call out companies for promoting diet menus over everything else.

The call-out led The Bigg Chill to respond to Demi in her messages, and they explained that those menu items she was pointing out are alternatives for diabetics, customers with Celiac disease, vegans and a host of others who might prefer those options.

Demi replied to their justification, and mentioned how even the customer service was terrible.

“Not just that. Your service was terrible. So rude. The whole experience was triggering and awful. You can carry things for other people while also caring for another percentage of your customers who struggle DAILY just to even step foot in your store.”, she said, “You can find a way to provide an inviting environment for all the people with different needs including eating disorders- one of the deadliest mental illnesses only second to opios overdoses. Don’t make excuses, just do better.”

Late on, she shared a post from The Bigg Chill on her story, where they are seen clearly promoting diet culture, and wrote, “This screams diet culture, and I won’t be gaslit by the media or anyone else that says otherwise. I don’t need to feel guilt free about eating anything. This was what I was talking about and it is directly from their own page.”

Demi Lovato, The Bigg Chill
Demi Lovato’s Instagram story on The Bigg Chill

“It’s time the media stops gas-lighting women who stand up for themselves.”, she continued in her next story.

Lovato has perviously suffered from eating disorders, so anything which promotes a diet culture must be triggering enough for her. It took a long road for her to accept her body as it is, but there are many youngsters who are stuck in the same loop, and a diet culture like this won’t help them. Demi is a strong promoter of body positivity, and we are all here for it.

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