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Where to Buy: FILA X BTS Special ‘NOW ON’ latest Collection

February 22, 2021 / BTS / By

Sports brand Fila will soon start taking preorders for its “Now ON ” collection, a collaborated project with its iconic model BTS. The preorder will run from Feb. 21 for five days. The “Now ON ” collection was created by the brand to celebrate the one-year anniversary of the release of BTS’s seventh full-length album “Map of the Soul: 7″ (2020) and its hit lead track ” ON ” which broke innumerable records and was the top album release of 2020 before BTS dropped “Dynamite” and a second album “BE” in the later half of the year.FILA X BTS


The NOW ON collection offers 21 items including T-shirts, sweatshirts, pants, bags, and accessories. BTS were shown wearing some of the clothing and safe to say, everyone is already ready with their money. It’s all going to sell out very soon after the release, just as everything else that BTS endorse does.

 

WHERE TO PRE ORDER ” NOW ON ” COLLECTION

Preorders can be made through Fila’s official online store, Big Hit Entertainment’s fan community app Weverse Shop and A-rt.com, the online shopping app for retail brand ABC Mart. Preorders will come with special gifts: Photo cards of the members and the band’s emblems. And everyone knows by now, how crazy Armys are for photo cards. Some even spend thousands of dollars to get an entire set of photo cards of one album, phew.

BTS began modeling for Fila in 2019. They pick brands very carefully, have even turned down some of the most popular international brands to choose something they personally like and would like to support. The BTS X FILA collection has been successful since its release.

the NOW ON collection takes inspiration from their title track ‘ ON ‘ from their album, Map Of The Soul: 7. It is all because of the albums’s year anniversary that is also on 21st February.

Here are some of the promotional photos :

[IG UPDATE]
BTS X FILA – NOW ON (2/2)

UNIT PHOTOSHOOT
– NAMJIN & TAEKOOK
– HopeYoonmin

Also Read: Map Of The Soul 7: One Year Since Its Release
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