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Halsey ‘s About Face : All about the Make-Up line

Halsey 's About Face : All about the Make-Up line

GRAMMY Award-nominated multi-platinum singer/songwriter Halsey shares the news of her upcoming makeup line, About Face. The artist is known for constantly interacting with fans on twitter and surprising them with exciting and unpredictable new projects. And the news of About Face was seen as a welcome surprise in the first week of 2021.

The official launch is scheduled for January 25, and the products are available for pre-order. According to the brand’s official Instagram page, about-face is a “new, multidimensional makeup brand for everyone, everywhere created by Halsey herself.

Hasley About face
About Face

Recently, a lot of artists and YouTubers have started creating their own makeup and beauty line, some of whom received not-so-happy reactions due to them not actually being interested in makeup. But Halsey genuinely enjoys makeup and has made it known that a lot of her iconic concert and carpet looks are of her own doing. Taking to Instagram, the singer announced her makeup line — about-face — with a snapshot of the campaign video. “I have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time. it is one of my greatest loves, but I have always stood firm in the belief that makeup is about feeling cool — not looking perfect,” she captioned the post.

Halsey, About-Face

The product line is colorful and bold, completely embodies Halsey’s personal style and love of diverse beauty.

Currently, the brand is planning to launch 10 beauty products (inclusive of beauty tools and limited-edition cosmetic bags) ranging from highlighters to beauty tools, eyeshadow sticks, and lipsticks. Fans were happy to know that the makeup line, which involved two years of hard work, is 100 percent vegan, clean, and cruelty-free. It just goes to show that Halsey really does care about everything she stands for, including other important things like diversity.

 

The About Face launch collection is starting off with three distinct franchises – Light Lock, Matte, and Shadowstick. Light Lock, her signature face highlighter range with stratospheric shine, includes Stick, Powder, Fluid, and Lip Gloss. The Matte range of velvety smooth, creaseless, high-intensity colors consists of Paint-It Matte Lip Colors, Matte Fix Lip Pencils, and Matte Fluid Eye Paint, as well as a Set and Prime Spray with application sponge for the face. Shadow sticks are precise, multi-tasking cream eyeshadow crayons that feature soft pearly pastels, as well as a high-intensity matte velvet in white, teal blue, and black for a range of looks for liner and lids.

Halsey explained that her love for painting was part of the inspiration behind About Face, telling Byrdie, “I was an art student, so I paint and I still paint. Makeup has always been something I’ve just been naturally drawn to because I’m very dextrous with a brush and I know a lot about color.”

Halsey had released a collection of poetry in November 2020 that turned out to be a huge success. She has worked in projects and environments that make her happy and bring out fabulous results for the world to see, so it’s no surprise that her make-up line is already so highly anticipated.

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