K-POP: IU releases MV for new single, ‘Celebrity’

K-POP: IU releases MV for new single, 'Celebrity'

Famous K-pop soloist IU has released her new single, titled “Celebrity” on 27th January, Wednesday. She released the single ahead of releasing her long-awaited fifth studio album, her agency said on Friday.

Edam Entertainment had described her song as an “upbeat pop soundtrack that IU will be experimenting with for the first time,”

In the music video of ‘Celebrity’, we see IU leading a glamorous life as a celebrity. As she escapes the paparazzi and the cameras, she comes across a girl who looks just like her, sitting in a restaurant. The girl looks sad, and IU finds herself chasing the girl. We see IU sporting absolutely stunning outfits, which honestly took us back to the beautiful and glamorous outfits that she wore in her K-Drama, ‘Hotel Del Luna’!

‘Celebrity’  is a pre-release track for her upcoming fifth full-length album. Composed by Ryan S. Jhun, Jeppe London Bilsby, Lauritz Emil Christiansen, IU, Chloe Latimer, and Celine Svanback, the song is of the electronic pop genre with hints of tropical house. The lyrics for the single have been written by IU herself.

IU’s 5th Album to be released soon

‘Celebrity’ is IU’s first new single since her song ‘Eight’, which was released in May 2020. The single was a high-profile collaboration between IU and Suga of BTS and had immediately received love as it swept global music charts.

IU had hinted that she was preparing to release an album during an acceptance speech at the 35th Golden Disc Awards ceremony earlier this month. “(The album) carries stories of encouragement more than ever,” she said, hoping to spread positive vibes through music to people who are exhausted.

IU’s latest studio album was “Palette” released in 2017. It was a critical and commercial success, carrying hit tracks like “Palette” featuring G-Dragon and “Through the Night.”

IU, (real name is Lee Ji-Eun), is one of the best-selling soloists in K-pop, an industry dominated by groups. She debuted in 2008 and achieved mainstream success with the 2010 single “Good Day.”

Aside from her music career, IU has also ventured into acting, starring in several television K-dramas such as “Hotel del Luna.”, “Moon Lovers”, “The Producers,” and “My Mister,”


Fan reactions:

Fans have been delighted to finally receiving a new single from IU after much waiting. They took to Twitter to trend the hashtag #IU5ISCOMING, and have been tweeting about the recently released song.

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