On 9th October, Saturday, pop super-star Taylor Swift’s YouTube account deleted and re-released two of her older music videos, ‘Mine’ and ‘Best Day Ever’, and sadly, Swifties will not be able to watch the video. This is because, both the videos released have not been licensed by Taylor Swift herself, and she will be receiving zero profits that come from the video.
Taylor Swift’s battle with Big Machine Records
It is no secret that Swift has been in a constant battle with ‘Big Machine Records’ for the past few years, all because they stole the rights to her first six master albums, and have been solely profiting from them ever since.
In June 2019 that American talent manager Scooter Braun bought the American record label Big Machine for $300 million, and as part of the deal, Braun acquired the master recordings to the first six studio albums by American singer-songwriter Taylor Swift, who had previously ended her contract with Big Machine in 2018. Swift had been trying to buy her masters for years, but Big Machine had offered ‘unfavourable conditions’. What is worse was, she had no idea an exchange of her masters was going on, and found out about it along with the mainstream media. She later took to her social media, and condemned Braun’s purchase, calling him an “incessant, manipulative bully”.
Taylor Swift Re-Recording her albums
This is what has led to Taylor Swift re-recording her first six albums, so as to gain proper rights over them. She has already released the re-recorded, aka, the “Taylor’s Version” of her second studio album, Fearless, and the release date for Red(Taylor’s Version) has been fixed for November 12th this year, for which the fans are hyped.
Taylor Swift had recently also surprised her fans by releasing “Wildest Dreams(Taylor’s Version)”, after it went viral on TikTok, and later on the same day, “Wildest Dreams(Taylor’s Version)” broke the record of most streams in a single day set by the original version.
Swifties were disgusted by the act by Big Machine Labels to profit even further from Swift by deleting and re-releasing two of her music videos. They took to Twitter to express their rage, calling Scooter Braun and Scott Brochetta ‘rats’. They even trended #WeAreWithYouTaylor to show their support to the singer, and have been telling others to not stream either of the music videos
Guys, do not watch the the best day and mine mv. Big [email protected] Records are re-releasing it to make more profit out of it. If you wanna watch the best day mv, watch Taylor's Version. Please retweet and spread the news!! #WeAreWithYouTaylor pic.twitter.com/1DGCERyWpe— The Wildest Swift (@LifeXSoul06) October 9, 2021
Its so sad that taylor worked so hard for these videos and two rats come and want tp sabotage tay's work and one of them bein' someone taylor trusted this makes me SO FURIOUS bc taylor doesn't deserve none of this shit I'm happy she gets to rerecord this soon #WeAreWithYouTaylor pic.twitter.com/kZG6ZAAn1Z— justASwiftieownedbytaylorswift (@swiftie131996) October 9, 2021
wtf ? mine and the best day both songs are credited to bmr the mine mv's entire 300m views are gone?!?! 😭 this is nothing but just showing their jealousy towards taylor swift's success. ugh dw we ain't giving you streams mf thieves#WeAreWithYouTaylor— pihuu🧣 (@swiftiesthetic_) October 9, 2021
it makes me so angry and sad the way big machine records still have power over taylor's art. they can delete guys. if i feel this way i can't imagine how she feels. #WeAreWithYouTaylor— ana folklore 🧣 (@behindthemall13) October 9, 2021
Taylor Swift, however, has complete ownership over her last three albums, Lover, Folklore and Evermore, two of which she released during the pandemic, and also won a Grammy for Album of the Year for Folklore.