Burger King deleted their sexist tweet on the International Women’s Day which read, “Women Belong in the Kitchen’ after receiving abusive comments. They also issued an apology for the same.
American multinational Fast Food chain Burger King has enticed a lot of backlash and sparked an uproar on the International Women’s Day after their sexist tweet. The tweet read, “Women Belong in the Kitchen’ and the brand was accused of using a sexist trope as a clickbait. However, the fast food giant soon deleted the sexist tweet after receiving a lot of backlash and abusive comments and even apologised for the same.
Burger King’s Advertisement on the International Women’s Day
The Burger King foundation published a full page ad where ‘Women Belong in the Kitchen’ was bolded in large font. The ad continued, “Fast dining kitchen, food truck kitchens, award-winning kitchens, casual dining kitchens, ghost kitchens, Burger King Kitchens. If there’s a professional kitchen, women belong there.”
It also added, “But you can guess who’s leading those kitchens these days? Exactly. Only 24% of chef positions in America are occupied by Women. Want to talk head chefs? The number drops to fewer than 7 per cent.”
Burger King deleted their original tweet of “Women Belong in the kitchen” soon after it received a lot of backlash and being sexist.
They apologised for the tweet and said, “We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20 per cent of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time.”
“We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don’t want to leave the space open for that,” they added.
Check out their tweet here:
How netizens reacted?
Netizens lost all their calm after reading the sexist tweet by Burger King on International Women’s Day that displayed gender discrimination. Outrageous netizens replied to Burger King’s tweet expressing their fury. Some said, “I’m sorry, brilliant marketing? It’s misogynistic click bait, there’s a time and a place for witty marketing and this was not it”, while others said, “Are you rounding up copies of all the print advertisements too? It is simply too late … the train has left the station my friend. How about this, start by creating an environment where people truly understand that this is never okay. This is not a strategy, this is just sad.”
No doubt, the fast food chain, Burger King, has lost a lot of its customers for using a sexist trope as a clickbait, especially on International Women’s Day.
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